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Galit Strugano Wigdor didn’t set out to be a beauty entrepreneur. Back in the day she was just a girl from LA who loved makeup and dreamed of becoming a red-carpet beauty correspondent. It was while she was watching an award show on TV with her mom however, that the idea for girlactik was born. Glitter was at its peak, with every major pop star wearing it on her eyes. Galit saw a hole in the market for someone to create sparkle makeup that actually stayed put .