In late 2000, Galit Strugano, a Los Angeles native and founder of girlactik beauty, was working as a Hollywood makeup artist. When the glitter craze ignited, Galit found herself frustrated by the mess that glitter makeup made while applying it to her many celebrity clients. Determined to find a solution, she decided she would develop a sparkle formula that would work effortlessly for her, as well as for her clients.
Galit’s concept was simple. She created “sparkle makeup that actually stayed put.” With a budget of only $1,800, Galit scoured the Yellow Pages and found a chemist who helped her invent her signature long-lasting base and easy-to-use fine sparkles. With her makeup expertise, and an eye for beauty, girlactik was born!
When asked how she did it, Galit is still amazed as to how she got the entrepreneurial skills to start a business from scratch. “It was not easy. I hit a lot of bumps in the road, but it made me stronger as a young business woman where I had to learn everything on my skin.” she says. Since the girlactik brand was launched, sales have grown year after year, it has become a beauty “must have” for countless consumers and celebrities alike.
Over time, the brand has blossomed to become a true affordable luxury cosmetic with a customer demographic ranging from women in their early 20’s up to their 50’s. The line now includes pigmented shadows, blushes, glosses, shimmer dusts, waterproof eye shadow, tinted Moisturizers and more. Girlactik has tapped the market as an elegant shimmering/matte brand that reaches all ages and what Galit calls “luxurious affordable beauty!”
The packaging is feminine, with a soft pink chandelier pattern decorated on shimmering pewter boxes. The componentry is a pewter metallic that is both elegant and rich. Galit explains, “I wanted a woman who was sitting at Barney’s for lunch to feel comfortable touching up her lips with a luxury gloss vial and I did just that. I love crystal chandeliers and that is where the inspiration of the packaging came from.”
Through word-of-mouth, press coverage and continual product development, girlactik has become known as the premier line of sophisticated shimmer makeup that sits extremely well on the skin and outlasts the competition. The line has attracted a huge celebrity following including Eva Longoria, Britney Spears, Alicia Keys, Beyonce, Cindy Crawford, Paris Hilton, Marcia Cross and many more..
Galit’s passion and dedication to girlactik has enabled her to receive impressive reviews from makeup artists, magazines, major beauty companies, and industry experts. Roseanne Fama, the Vice President of New Product Development for L’Oreal considers girlactik’s Star Gloss Lip Gloss as one of the most “goop-free, goof-proof glosses,” as quoted in O magazine. Allure magazine awarded girlactik’s timeless shadow in brown “Best Brown” for 2006/2007.
Girlactik beauty is on the rise now as the next “It Brand” which focuses on color, shimmer, and glowing beautiful skin.