How Long Does Makeup Last?
We all have our favorite beauty products, like a beloved lipstick or mascara that we keep for years, but makeup doesn’t last forever. As formulas break down and bacteria can enter, expired products can harm your skin. So, how do you know when to part with that cherished palette or foundation? Let’s find out.
Discover clean, long-lasting beauty essentials at Girlactik.
What happens if you use expired makeup?
Using expired makeup can lead to breakouts, skin irritation, allergic reactions, or eye infections due to bacterial growth, especially in liquid and cream products. Expired formulas also lose effectiveness; for example, foundation might oxidize, mascara could dry out, and lipstick may not glide smoothly. Overall, the product's performance has declined, and it may harm your skin's health.
How long does makeup last?
The lifespan of makeup depends on its formulation and packaging. Most makeup comes with a “Period After Opening” (PAO) symbol, a small jar icon with a number, such as “6M” or “12M”, indicating how many months it’s good for after opening.
1. Mascara and Liquid Eyeliner
Among the shortest-lived items in your makeup kit are mascara and liquid eyeliner. Girlactik Mascara typically lasts 6 months, and Girlactik Gel Eyeliner lasts 6 months after opening. However, these eye-area products are highly sensitive to contamination because they come in frequent contact with your lashes and waterline. The moist, dark environment inside the tube also encourages bacterial growth. You’ll know it’s time to replace your mascara when the formula becomes clumpy, dry, or starts to smell odd.
2. Pencil Eyeliner and Brow Pencils
Pencils tend to have a longer shelf life, typically lasting up to 2 years. The reason they last longer is that each time you sharpen them, you reveal a fresh, clean surface. As long as the caps are kept on and the pencils are stored in a cool, dry place, they can stay usable for quite a while. Girlactik eyebrow pencil lasts for 18 months after opening. However, it’s important to keep your pencil sharpener clean and never use pencils on broken or irritated skin to avoid transferring bacteria back into the product.
3. Foundation and Concealer
The shelf life of foundation and concealer depends largely on the formula. Liquid foundations usually last between 6 and 12 months, while oil-based formulas can last a little longer, up to 18 months. Stick or cream foundation follows a similar timeline. Over time, you may notice that your foundation separates or changes in consistency. A change in smell is another sign it’s past its prime. Using expired face makeup can lead to clogged pores or even rashes, so pay attention to any changes in how the product performs or feels on your skin.
4. Powders: Blush, Bronzer, and Eyeshadow
Powder-based products, such as Blushes, Bronzer, and eyeshadow palettes, are among the most durable in your makeup collection, often lasting anywhere from 1 to 3 years. Since they contain little to no water, powders are less likely to harbor bacteria. However, their surface can become contaminated over time if you use dirty brushes or applicators. You’ll know it’s time to toss a powder when it starts to harden, develops a film on the surface, or loses pigment payoff. To extend their life, always apply powders with clean brushes and store them in a dry environment.
5. Lipsticks and Lip Liners
Lipsticks can last around 1 to 2 years, depending on how they're stored and used. Because they contain waxes and oils, they can eventually develop a rancid smell or dry out. Lip liners, particularly pencils, may last a bit longer as long as they’re regularly sharpened. If your lipstick starts to smell off, changes color, or feels gritty, it’s time to replace it. Also, avoid using lip products if you’ve recently had a cold sore or lip infection to prevent contamination.
6. Lip Gloss and Liquid Lipsticks
Glossy formulas have a shorter shelf life, usually 6 to 12 months. The wand applicator makes frequent contact with your lips and transfers bacteria into the tube with every use. Over time, lip glosses can become sticky, separated, or cloudy. Liquid lipsticks, especially those with matte finishes, may dry out or crumble when they go bad. If the texture or scent has changed, it's best to discard the product.
7. Primers and Setting Sprays
These face-prep, face mist, and finish products often last between 6 and 12 months. Because they’re often water-based or include skincare ingredients, their stability breaks down more quickly. Changes in color, consistency, or scent can indicate spoilage. Always close the lid tightly and avoid exposing these products to heat to maintain their performance and safety.
Does unopened makeup expire?
Yes, even if makeup hasn’t been opened, it doesn’t last forever. Most products have a shelf life of about 2 to 3 years if kept sealed and stored in a cool, dry place. Heat, humidity, and direct sunlight can break down the formula even when sealed. So, if you’re holding onto unopened products from years ago, it may be time to let them go, even if they’ve never been used.
Conclusion
Every product in your makeup bag has a lifespan. While powders can last years and pencils can stay safe with proper sharpening, most liquid and cream products should be replaced within a year or less. Ignoring these timelines may not only affect your makeup’s performance but also pose a risk to your skin. When in doubt, trust your senses. If something looks, smells, or feels off, it probably is. Regularly updating your collection is part of a healthy beauty routine. Fresh makeup isn’t just about looking good; it’s about keeping your skin safe and radiant.
Frequently Asked Questions
How can I check if my makeup has expired?
Look for the PAO symbol on the packaging. If it's missing, trust your senses; changes in smell, texture, or color are strong indicators.
Is it okay to keep powders for longer than 3 years?
Only if they’ve been stored properly and haven’t changed in texture or performance, otherwise, replace them.
How do I make my makeup last longer?
Keep products sealed tightly, store in a cool, dry place, and use clean brushes or applicators.
Do natural or preservative-free products expire faster?
Yes, without preservatives, products tend to spoil more quickly. Always follow their specific expiration guidance.
